Keyword research, as many people believe is not just one of the important factors that results in the success of a website, it is in fact the most important starting step. We did notice that many of the small companies are not even aware of keyword selection.
Search engines have become a part of our life. Even if we know the url of the website, we tend to use search engines. Most of the visitors to a website come from search engines. We often browse through several websites everyday that we have never heard of. We get these links through search engines. This made things easy for getting page hits to a website.
Your position in search engine results is linked to several factors and keyword selection is the most important of them. Keyword research is not about using some tools to find keywords corresponding to your niche. It is about targeting your audience. You need to think like a user. Words used by common people are different from those associated with an organization. Concentrate on the former. Think of the phrases that consumers use to search for your product.
For example, if you are selling xxx mobile phones, you need to choose keywords phrases like “how to use xxx mobile phones”, “xxx mobile phone reviews”, “xxx mobile phone problems” etc . Since, this is your own company, you can dominate the market if your site is listed in the top results of a search engine for any of the above phrases.
The amount of keyword research to be done cannot be estimated and is niche dependent. It includes analysis as well as elimination of keywords and keyword phrases.
These are some of the tips that may help you in making out your keyword research effectively and dominate in your niche.
No comments:
Post a Comment